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Acceptable use policy

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On this page
  1. Get permission first
  2. Not allowed
  3. What happens if the rules are broken
  4. Report abuse

WaKite helps businesses talk to customers who want to hear from them. This policy sets out what is not allowed. It is part of our Terms.

Get permission first

  • Message only people who have agreed to receive messages from your business on WhatsApp or Instagram (opt-in), and keep a record of that permission.
  • Honour every request to stop at once. WaKite records opt-outs; do not message those people again.
  • Follow Meta's WhatsApp Business Messaging Policy, WhatsApp Commerce Policy, Instagram's terms and community guidelines, and the template rules Meta sets.

Not allowed

  • Spam, bulk messages to bought, rented or scraped lists, or messages to people who did not opt in.
  • Fraud, phishing, scams, fake offers, or pretending to be someone else.
  • Malware, harmful links, or attempts to break into accounts or systems.
  • Harassment, threats, hate speech, or content that exploits children.
  • Selling or promoting things Meta's Commerce Policy bans, such as illegal drugs, weapons, adult content, gambling without a licence, or counterfeit goods.
  • Collecting sensitive data such as card numbers, passwords or government ID numbers by message without a lawful reason and proper protection.
  • Breaking the law, including consumer, privacy, telemarketing (such as TRAI rules) and intellectual-property laws.
  • Overloading, testing the limits of, or reverse-engineering the service, or reselling it without a partner agreement with us.

What happens if the rules are broken

We may remove content, pause sending, suspend or close the account, and report illegal activity to the authorities. Meta may also lower a number's quality rating, limit it or ban it on its own. Fees already paid are not refunded when an account is closed for breaking this policy.

Report abuse

If you receive unwanted messages sent through WaKite, write to info@wakite.com with the number and the time of the message.