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WhatsApp automation

WhatsApp automation that answers, sells and follows up while your team sleeps.

Build WhatsApp chatbots without code, reply to every message in seconds, send broadcasts that customers actually read and hand the right chats to the right people. All on the official WhatsApp Business API, with your own number.

  • Official WhatsApp Business API, your own number
  • No-code flow builder with buttons, lists and forms
  • 0% markup on Meta's message fees
24/7replies, nights and Sundays too
3reply buttons or a 10-option list per message
0%markup on Meta's message fees
Features

Everything you need for whatsapp automation

Flow bots, auto-replies, drips and broadcasts on the official WhatsApp Business API.

No-code flow bots

Drag steps onto a canvas: messages, reply buttons, list menus, questions, conditions, waits and hand-offs. Publish when it is ready.

Keyword auto-replies

Answer "price", "timings" or "location" instantly. Match exact words, words that start a message, or any message that contains them.

Welcome and away messages

Greet first-time customers and tell people when you will be back outside business hours, automatically.

Broadcasts

Send approved template messages to a tagged audience with names and details filled in, and see who received and read them.

Drip campaigns

A series of messages over days or weeks after a sign-up, a purchase or a tag, that stops when the customer replies.

WhatsApp Flows (forms)

Collect bookings, addresses and lead details in a native form inside WhatsApp, and save the answers to the contact.

Catalog and orders

Send one product or a product list from your catalog, and take the order in the chat.

AI answers

Let the AI step answer from your own knowledge base, sort messages by intent or pick out a detail like an order number.

Shared team inbox

When a bot hands over, the chat lands with the right person, with labels, notes and the full history.

CRM built in

Tag contacts, move them on a pipeline, create tasks and reminders straight from a flow bot.

API and webhooks

Call your own system from a flow ("Call web address"), or send messages from your software with the API.

Opt-outs respected

A marketing opt-out step and automatic STOP handling keep you on the right side of WhatsApp's rules.

How it works

From the first message to a qualified lead

One flow bot, drawn on a canvas, running every time without anyone typing.

  1. Customer writes"Price of the blue kurta?"
  2. Trigger matchesKeyword: price
  3. Bot repliesPrice + 3 buttons
  4. Order formWhatsApp Flow
  5. Team takes overAssigned with a note

Built in the WhatsApp flow builder: drag the steps, type your messages, try it in the test chat and publish.

Use cases

How businesses use it

Online stores

Answer stock and price questions, share the catalog, take orders and send order updates.

Real estate

Qualify buyers with a few questions, send brochures and book site visits into your calendar.

Clinics and salons

Book appointments with a form, send reminders the day before and collect feedback after.

Education

Send course details and fees, capture enquiries and follow up with drips until the admission.

Travel

Share packages, collect travel dates and group size, and send itineraries and documents.

Finance and insurance

Send renewal reminders, collect documents as files and route leads to the right advisor.

Guide

The complete guide to WhatsApp automation

What is WhatsApp automation?

WhatsApp automation means letting software handle the repeatable parts of your WhatsApp conversations: the first reply, the common questions, the follow-ups and the reminders. Instead of a person typing the same answer about prices or opening hours fifty times a day, a flow bot answers in seconds and passes the conversation to your team when a human is needed.

Real automation is only possible on the WhatsApp Business API (the WhatsApp Business Platform from Meta). The free WhatsApp Business app offers a greeting and an away message, but it cannot run chatbots, send to large audiences safely or share one number across a team. WaKite connects your number to the official API, so automation runs on Meta's own infrastructure.

How a WhatsApp chatbot works

Every flow bot starts with a trigger. A trigger can be a keyword in the customer's message, the very first message from a new contact, any message that no other rule answered, a message outside business hours, a button tap, a picture or document, a submitted form, a tag added to the contact, or a customer who has gone quiet.

After the trigger, the bot follows the steps you drew: it sends messages, reply buttons (up to three) or list menus (up to ten options), asks a question and saves the answer, checks a condition, waits, calls your own system, adds tags, creates a CRM task, and finally hands over to a person or closes the chat. You see every step on one canvas, and you can try the bot in a test chat before you publish it.

  • Triggers: keyword, welcome, fallback, away, button, media, form, tag, no reply
  • Messages: text, buttons, lists, files, templates, products, contact cards, link buttons
  • Logic: questions, conditions, values, waits, web calls, AI
  • Team: labels, notes, assignment, hand-off, close

The 24-hour window and template messages

WhatsApp has one rule that shapes all automation: when a customer writes to you, a 24-hour customer service window opens. Inside it you can reply freely, with any message, button or file. Outside it you can only start the conversation with a template message that Meta has approved.

Good automation is built around this rule. Reply quickly while the window is open, use the bot to collect what you need in that window, and use approved templates for reminders, order updates and campaigns later. WaKite shows which templates are approved and uses them for broadcasts, drips and scheduled messages automatically.

Broadcasts and drip campaigns without getting blocked

A broadcast sends one template to many contacts at once; a drip sends a series of messages to each contact over time. Both work best when they go to people who asked to hear from you, with a clear reason and a way to stop. Customers who reply STOP are opted out of marketing automatically, and a flow bot can opt people out or back in with one step.

Personalise every message with the contact's name and details, keep the audience tagged and current, and watch the delivery and read numbers on each campaign. Meta rates your number on quality; sending only what people want keeps that rating high and your limits growing.

Automation and people, together

The best WhatsApp automation does not try to replace your team. It answers the easy questions at once, collects the details a person would ask for anyway, and then hands the chat over with a note, a label and an assigned owner. Your team opens a chat that is already qualified, in a shared inbox where everyone can see the history.

Start small, watch the chats your bots hand over, and improve one step at a time: a clearer button label, a question asked earlier, a faster hand-off.

How to start in one afternoon

Connect your number with Meta's embedded sign-up, start the free trial, and begin with three small automations: a welcome message with buttons for your top three questions, an away message for nights and weekends, and a keyword reply for prices. Then add a form for bookings or orders, and a drip for new leads.

  • Connect your WhatsApp number (keep using the app with coexistence if you like)
  • Pick a ready-made starter or a blank flow
  • Add your answers, buttons and hand-off
  • Try it in the test chat, then publish
Manual vs automated

What changes when it runs by itself

TaskBy handWith WaKite
First reply to a new enquiryMinutes or hours, when someone is freeSeconds, day and night
Answering "price?" for the 50th timeTyped by hand every timeA keyword reply with buttons
Collecting name, need and budgetSeveral back-and-forth messagesA short question flow or a WhatsApp form
Follow-up after 2 days of silenceOften forgottenA "no reply" trigger or a drip
Who handles the chatWhoever sees it firstAssigned by rule, with a note
Questions

WhatsApp automation: questions and answers

Is WhatsApp automation allowed?
Yes, on the official WhatsApp Business API. Meta allows chatbots and automated replies as long as you follow its Business and Commerce policies: message people who opted in, use approved templates outside the 24-hour window and give an easy way to stop. WaKite runs on the official API.
Do I need to know coding to build a WhatsApp chatbot?
No. Flow bots are built on a visual canvas by dragging steps and typing your messages. Developers can still connect their own systems with web calls, webhooks and the API.
Can I keep using the WhatsApp Business app on my phone?
Yes, with coexistence: your number works in the WhatsApp Business app and on the API at the same time, so you keep your chats on the phone while automation runs. Coexistence depends on your country and number type.
What does WhatsApp automation cost?
You pay your WaKite plan, monthly or yearly, plus Meta's own message fees, which Meta bills to your WhatsApp Business account at its rates. We add 0% on top. See the pricing page for the plans.
What is the 24-hour window?
When a customer writes to you, you can reply freely for 24 hours. After that, you start the conversation again with an approved template message. Flow bots, broadcasts and drips follow this rule for you.
Can the bot send pictures, PDFs and catalogs?
Yes. Flow bots send pictures, videos, audio and documents, approved templates, products from your catalog, contact cards and link buttons.
How does the bot hand a chat to a person?
With a "Hand to a person" step, or automatically when a customer asks for one. The chat is assigned in the shared inbox with a label and a private note so nobody asks the same question twice.
Can WhatsApp automation use AI?
Yes. The AI step answers from your own knowledge base, sorts messages by intent and finds details such as order numbers, inside a flow you control.

Put whatsapp automation to work today

Connect your account in minutes, start from a ready-made flow and publish it in an afternoon.