Keyword or any comment
Trigger on chosen words (contains, exact, starts with) or on every comment.
Comment to DM automation
"Comment LINK and I'll DM it to you." Now it actually happens, instantly.
Pick a post or reel and a keyword. Everyone who comments it gets a public reply under the comment and a private DM with your link, guide or offer within seconds. Check they follow you, save their email and grow your list from every viral reel.
- Works on posts and reels
- Public reply + private DM, automatically
- Follower check and lead capture built in
1keyword is all it takes
2replies: public and private
0comments missed
Features
Everything you need for comment to dm
Auto-DM everyone who comments a keyword on your posts and reels, with a public reply too.
All posts or chosen ones
Run on any post or reel, or only on the ones you pick, including future posts.
Private reply in the DM
The first message of the flow is sent as Instagram's private reply to the comment.
Public reply variations
Reply under the comment with several versions picked at random, so it never looks robotic.
Follower check
Ask people to follow you first, then send the link the moment they do.
Collect emails
Ask for an email before sending the freebie, check it and save it to the contact.
Hide comments
Hide the triggering comment automatically, for example when it contains a phone number.
Tag by interest
Tag everyone who commented on a launch reel, to message them again later.
Once per person
A cooldown makes sure people get the DM once, even if they comment five times.
Leads to your CRM
Create a task or put the person on a pipeline stage for your sales team.
How it works
From the first message to a qualified lead
One flow bot, drawn on a canvas, running every time without anyone typing.
- Comment"LINK" on your reel
- Public reply"Sent you a DM!"
- Private DMWith a quick reply
- Follow checkFollows you?
- Link sentLead tagged
Built in the Instagram flow builder: drag the steps, type your messages, try it in the test chat and publish.
Use cases
How businesses use it
Creators
"Comment GUIDE for the free PDF": grow your email list from every reel.
Product launches
"Comment SHOP": send the product link and a launch discount to everyone interested.
Giveaways
Reply to every entry, check they follow, and tag entrants for the winner announcement.
Webinars and courses
"Comment JOIN": send the registration link and collect emails.
Property listings
"Comment DETAILS": send the brochure and ask for a phone number for a call back.
Travel packages
"Comment TRIP": send the itinerary PDF and dates.
Guide
How Instagram comment to DM automation works
What is comment to DM automation?
Comment to DM automation sends a direct message to everyone who comments on your Instagram post or reel, usually when the comment contains a keyword like LINK, GUIDE or PRICE. It replaces the promise "comment and I will DM you" with a reply that arrives in seconds, even when thousands of people comment on a reel overnight.
It works because it is easy for your audience: commenting one word takes a second, the reward arrives in their DMs, and every comment also tells Instagram that the post is worth showing to more people.
The private reply: how Instagram allows it
Instagram lets a business send one private reply to a person who commented on its post or reel. That private reply is the first DM of your flow. From there, the conversation continues as soon as the person answers, for example by tapping a quick-reply button such as "Send me the guide".
This is why good comment flows ask for one tap before sending the link: the tap opens the normal messaging window, and the rest of the flow (the follower check, the email question, the link) can run. WaKite's ready-made "Comment → DM a link" starter is built exactly this way.
Setting it up step by step
Create an Instagram flow bot, choose the "Comment → DM a link" starter, and set the trigger: the keywords, whether they must match exactly, and which posts it watches. Write a few public replies (one is picked at random each time), then the DM, the quick-reply button, the follower check and the message with your link. Try it in the test chat and publish.
- Choose the posts or reels (or all of them)
- Add the keywords, e.g. LINK, GUIDE, PRICE
- Write the public replies and the private DM
- Add a follower check or an email question
- Publish and post your reel
Best practices for more DMs and more followers
Put the keyword in the reel itself and in the caption ("Comment GUIDE"). Keep the keyword short and unique to the post. Reply publicly with a few variations so the comments look natural. Send the reward quickly, and ask for the follow or the email only once, politely. Tag everyone who commented so you can tell them about your next launch.
Look at the chats the flow started: if people stop at the button, make its label clearer; if they stop at the email question, offer more in return. Improve the weakest step first.
Staying within Instagram's rules
Comment automation is safe when it uses the official Instagram API and answers people who chose to comment. Do not message people who did not engage, do not send the same reply hundreds of times in a minute, and respect people who do not answer. WaKite paces private replies and DMs and sends each person the flow once, with a cooldown.
Manual vs automated
What changes when it runs by itself
TaskBy handWith WaKite
500 comments on a viral reel overnightDays of DMs, most people never get the linkEveryone gets the DM within seconds
Replying under each commentSkipped, or the same reply pastedSeveral reply versions, picked at random
Turning commenters into followersHopeA follower check before the reward
Building an email listNot possible from commentsEmail asked, checked and saved
Spam or phone numbers in commentsHidden by hand, if seenHidden automatically by the flow
Questions
Comment to DM: questions and answers
How do I send a DM to everyone who comments on my Instagram post?
Connect your Instagram professional account to WaKite, create a flow bot with the "Comment → DM a link" starter, choose the post or reel and the keyword, and publish. Everyone who comments the keyword gets a private reply in their DMs.
Does it work on reels?
Yes. Comment triggers work on posts and reels. You can watch all of them or pick specific ones.
Can I reply publicly under the comment too?
Yes. Add several public replies and one is picked at random for each comment, so your replies look natural.
Why does the DM ask people to tap a button first?
Instagram allows one private reply to a comment. When the person taps the quick-reply button, the normal messaging window opens and the rest of the flow (link, follower check, email) can be sent. It also keeps your account clear of spam signals.
Can I send the link only to people who follow me?
Yes. The "Follows you?" step checks whether the person follows your account and takes a different path if they do not, for example asking them to follow and tap again.
Will people get the DM twice if they comment twice?
No. A cooldown keeps each person from getting the same flow again within the time you set.
Can I hide comments automatically?
Yes. The "Hide the comment" step hides (or shows again) the comment that started the flow, for example comments that contain a phone number.
Is comment to DM automation allowed by Instagram?
Yes, through the official Instagram API, which WaKite uses. It answers people who chose to comment, with Instagram's private reply feature and its messaging rules.
Explore
More ways to automate
Put comment to dm to work today
Connect your account in minutes, start from a ready-made flow and publish it in an afternoon.