Instagram DM automation that turns followers into customers.

What is Instagram automation?

Instagram automation is software that replies to your Instagram direct messages, story replies, mentions and comments for you, following rules you set. It answers the moment someone writes, sends the link or price they asked for, asks a question or two, and passes the conversation to your team when it needs a person.

WaKite uses the official Instagram API with Instagram Login, so your account stays safe: no passwords shared, no unofficial tools, and automation that follows Instagram's messaging rules.

What you need to get started

You need an Instagram professional account (Business or Creator). Connect it from the app with Instagram Login, allow message access, and your DMs start arriving in the shared inbox. Turn on the flow bots you want, and they start answering at once.

• An Instagram Business or Creator account
• Message access allowed in the Instagram app settings
• A WaKite workspace (start with the free trial)

Twelve ways to start a DM flow

Each Instagram flow bot starts from a trigger: someone comments on a post or reel, a DM contains a keyword, someone replies to your story or mentions you in theirs, a chat opens from your ig.me link or an ad, the first DM from a new person, a quick reply or ice breaker is tapped, any DM no other rule answers, a DM outside business hours, a picture, video or voice note, a tag added to the contact, or a person who stops replying.

Because each trigger can start its own flow, a story reply can get a thank-you and a carousel, while a keyword like "price" gets the price list and a button to order.

Instagram's messaging rules, in plain words

Instagram lets a business reply to a person within 24 hours of their last message. Automation works inside that window: the person writes, comments or replies to a story, and your flow answers. You cannot cold-message people who never contacted you, and you should not spam; Instagram limits accounts that do.

Flows also wait for the person between steps (a quick reply, a question), which keeps the conversation natural and inside the rules. WaKite paces sending so busy posts do not trip Instagram's rate limits.

Turning DMs into leads and sales

Automation pays off when every conversation ends with a next step: a link to buy, a booking, or a contact saved for later. Ask for an email or phone number in the DM, check it is valid, save it to the contact and create a follow-up task for your team. Tag people by interest so your next campaign reaches the right ones.

Use a follower check to grow your audience: ask people to follow before you send the free guide or discount code, and send it the moment they do.

One inbox for Instagram and WhatsApp

Most businesses talk to customers on both Instagram and WhatsApp. WaKite keeps both in one shared inbox with the same labels, notes, assignment and CRM, so a customer who found you on Instagram and later writes on WhatsApp is still one contact with one history.